How to Plan Your Next Event at a Brewery

How to Plan Your Next Event at a Brewery - worcester brewery, foxborough brewery, local brewery near me, brewery near me with food, brewery worcester ma

How to Plan Your Next Event at a Brewery

How to Plan Your Next Event at a Brewery

When it comes to hosting an event that combines a unique atmosphere with exceptional drinks, few venues can match the allure of a brewery. Wormtown Brewery, with its rich array of craft brews and vibrant ambiance, offers the perfect setting for an unforgettable event. Whether you’re planning a casual get-together, a corporate gathering, or a special celebration, here’s your guide to making your next event at a brewery a resounding success.

1. Understanding the Brewery Space

Before diving into planning, get familiar with the brewery’s space. Wormtown Brewery, like many local breweries, may offer various areas suited for different event sizes and types. Do they have a cozy taproom, an outdoor patio, or a spacious event hall? Each offers a unique vibe – from intimate and casual to open and communal. Consider a tour of the brewery to understand the layout and potential setups.

2. Tailoring to Your Event Type

Breweries are incredibly versatile, capable of hosting an array of events. For corporate events, consider a semi-private area where you can conduct presentations without losing the relaxed brewery atmosphere. For birthdays or casual gatherings, a corner in the taproom or a few tables on the patio might suffice. Wormtown Brewery can likely accommodate various events, so share your vision with them.

3. Personalize Your Experience

One of the biggest draws of hosting your event at a brewery like Wormtown is the personalized experience you can offer your guests. Discuss with the brewery team about setting up a beer tasting or a brewery tour as part of your event. This can be a great icebreaker and adds an educational twist to the fun.

4. Catering and Food Options

While some breweries have in-house kitchens, others may work with local caterers or food trucks. Wormtown Brewery might have its recommendations or partnerships. Ensure the food complements the beer selection – after all, the craft brews should be the stars of the show.

5. Entertainment and Activities

Depending on your event, adding some entertainment can enhance the experience. Live music, a DJ, or even brewery-themed games can add to the atmosphere. For more laid-back events, the natural buzz of the brewery, coupled with good conversation, might be all you need.

6. Customized Brews and Drink Selection

Inquire if Wormtown Brewery can offer a customized brew for your event or allow you to select a range of their craft beers to feature. Also, consider non-beer drinkers by including alternatives like ciders, wines, or non-alcoholic beverages.

7. Logistics and Planning

Get the logistical details ironed out well in advance. This includes understanding the capacity, parking options, accessibility, and any restrictions the brewery may have. Discuss the setup and breakdown times, audio-visual equipment availability, and any other technical needs your event might require.

8. Marketing Your Event

If your event is public, like a fundraiser or community gathering, collaborate with the brewery to market it. Utilize social media, local event listings, and the brewery’s network to reach a wider audience.

9. Personal Touches

Lastly, don’t forget the personal touches. Decorations that align with the brewery’s aesthetic, personalized souvenirs like custom pint glasses, or a thank-you note with a craft brew recommendation can leave lasting impressions.

Key Takeaways

Planning your event at Wormtown Brewery is not just about finding a venue; it’s about creating an experience. From the venue selection and personalized brewing experiences to the food, entertainment, and logistics, every aspect contributes to making your event memorable. With its unique atmosphere and exceptional craft brews, a brewery offers a novel and delightful setting that can elevate any gathering. So, next time you’re planning an event, think beyond traditional venues and consider the vibrant, dynamic world of a brewery. Cheers to an event that’s as unique and enjoyable as the brews themselves!


We began in a small ice cream shop on Park Ave in Worcester, MA in 2010. In 2015, after 5 years crammed in that location and 13 months of construction, Wormtown Brewery opened its new location in the heart of Worcester, on Shrewsbury Street, where we continue to grow today. Here at Wormtown Brewery, we are dedicated to putting “A Piece of Mass in Every Glass” and work with many local farms as we believe sourcing ingredients locally ensures that they are the freshest possible for the freshest beer.

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